The VP of Marketing is constantly being pushed to prove the effectiveness of his or her efforts.
It usually comes in the form of questions such as:
A VP of Marketing tends to be be the king or queen of answering questions up the chain of command.What's In Your MarTech Stack?
While the person we described above is leading their area of expertise within the company, they are searching for strategies or tactics to execute against that will create this predictable stream of new customer leads.
It’s not just leads they need.
It’s leads that turn into sales meetings. Meetings that become proposals. Proposals that move to Closed - Won in your CRM.
In a world where guarantees are hard to come by, where is one source of predictability?Analytics Casestudy
Digital analysts are hard to come by.
That’s why MKG has built an entire service line of digital marketing experts who have 8+ years of experience within our agency.
These digital analytics experts know what they are doing.
Listen to what Steve Mnich of Accel Ventures had to say about working with our digital analytics team.Meet Our Experts
The Marketing leader has to have a Digital Analytics resource with a diverse set of skills.
Systems need to speak to each other. This includes
Besides the hard skills to configure all the reporting, a strong digital analyst shows the ability to build out a measurement strategy.
This is the tangible reporting product. A strong digital analyst can provide:
These report outs help tell the story of what is happening on a certain campaign, channel or marketing program. Most importantly these report outs tell us what to do next if we were to follow the 1’s and 0’s presented in the reports.
Calculate your customer's lifetime value in relation to your advertising spend and truely understand the value of both your marketing budget and the leads they garner.Access Free Ungated Google Sheet
In less than 12 months many of our clients see major improvements in sales opportunities, pipeline created and closed - won deals as a result of optimizing marketing activity against business-level metrics.