When Mike and Kerry started MKG in 2011 they offered programmatic advertising strategy then evolved to offer whatever their client needed at the time from SEO, PPC, programmatic advertising, Content Creation, Web Development, and the list goes on.
In doing this they learned:
Image circa, 2012.
SEO is the long game with the biggest long term gains. There are some initial quick win fixes we’ll provide and as we build on that you’ll constantly see success year over year.
PPC is the short term game. This was the quickest way to drive leads and/or revenue. You put money in. You get money back usually within the first three - six months.
Analytics is important because your funnel needs to be set up accurately to see how SEO or PPC are performing so we can say channel x is driving these exact outcomes.