The MKG Podcast

Resources for the Demand Gen Marketer
to help your business grow BIG.

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2020: Events In The Cloud

The MKG Podcast with Kerry Guard | Episode 24 | June 8, 2020

Heather Seasholtz is an event strategist who is helping organizations adapt and execute engaging virtual events in the year of COVID-19.

Agility Is The Key

The MKG Podcast with Kerry Guard | Episode 23 | June 1, 2020

Lisa Farrow teaches what it means to execute agile marketing, scrum, and kanban during COVID-19

Educating the Account-Based Masses

The MKG Podcast with Kerry Guard | Episode 22 | May 18, 2020

AI-centered Account-Based Marketing allows firms to personalize and track potential clients. Latane (6sense) breaks down the tech behind effective B2B segmentation.

Democratizing Social Media Marketing

The MKG Podcast with Kerry Guard | Episode 21 | May 11, 2020

Social media marketing requires precision and clarity. Xenia (Planable) executes campaigns with fluid communication and simplicity.

Role with the New Wave of Martech

The MKG Podcast with Kerry Guard | Episode 20 | May 4, 2020

Martech - Marketing Technology has come a long way. Technology used to just be an ad on. Something that we used day-to-day. Now it's an integral part of everything we do as marketers. In order for us to get the most out of it we no longer can be JUST...

Matchmaker, Make Me A Match, Find Me A Find, Catch Me a Catch

The MKG Podcast with Kerry Guard | Episode 19 | April 27, 2020

Finding the best solution to a problem is nearly impossible when there is so much miscommunication in obtaining new partnerships. Ashley Cohen and Sabrina Galati are here to help as professional B2B matchmakers.

How To Conduct The Orchestra of Business

The MKG Podcast with Kerry Guard | Episode 18 | April 20, 2020

Repeating success and scaling a business is extremely difficult. It’s important for each team to work cooperatively to win deals and grow sales. But how is it done when no one speaks the same language?

How To Recruit Great Talent

The MKG Podcast with Kerry Guard | Episode 17 | April 13, 2020

Finding great talent is hard. It's best to recruit using your existing employees and have them source talent for you. But how?

Find Your Brand Narrative Then Build A Content Engine

The MKG Podcast with Kerry Guard | Episode 16 | March 2, 2020

Kelby Johnson has developed a content engine across hospitals, teams, and partners. By building relationships internally and externally, Providence Health produces 22 pieces of content a month. See how.

Break The Barrier Into Storytelling Content

The MKG Podcast with Kerry Guard | Episode 14 | February 24, 2020

It's very easy to write content to check off a box whether for SEO or just because you know you're supposed to be producing it. By taking a step back and asking the right questions, you can tell a compelling story that truly creates conversation and connection.

Find Your Silver Bullet

The MKG Podcast with Kerry Guard | Episode 14 | February 17, 2020

Neil Gordon teaches us how to hone your marketing messaging by distilling it down into a simple sentence - action, outcome. Listen to exactly how he does this.

Lead With Empathy Through Storytelling

The MKG Podcast with Kerry Guard | Episode 13 | February 10, 2020

Miri Rodriguez defines what Empathy is, then shows a very clear example of how she created a content campaign that went viral after she lead with Empathy and put her customer (employees) at the heart of the Microsoft Brand.

How Michele Mehl Found Her Blue Ocean

The MKG Podcast with Kerry Guard | Episode 12 | February 3, 2020

Building content, from your customers’ stories, can fill the negative space of where your audience is and your competitors are not. Find your Blue Ocean.

Speak to Your Niche Audience Via Newsletter

The MKG Podcast with Kerry Guard | Episode 11 | January 27, 2020

If done thoughtfully, the Email Newsletter can be a powerful medium. Here's how to get started.

Scale Your Business Through Documented Training

The MKG Podcast with Kerry Guard | Episode 10 | January 20, 2020

Scale your business by creating process and documentation in order to onboard and train new hires efficiently and effectively.

Speak Your Truth

The MKG Podcast with Kerry Guard | Episode 9 | January 13, 2020

Knowing who you are and what you stand for makes you a more authentic speaker. Speaker School helps you dig your truth, message it, communicate it, then market it. Dig your truth now!

How to Close A Discovery Call and Follow-Up

The MKG Podcast with Kerry Guard | Episode 8 | December 9, 2019

Here's part 2 with Jo-Anne Jaspan in understanding how to close out a discovery call and get buy-in on next steps so you can keep the conversation going.

How to Prepare And Kick Off A Sales Discovery Call

The MKG Podcast with Kerry Guard | Episode 7 | December 4, 2019

Sales is broken according to Jo-Anne Jaspan. The most effective way to sell, is to not sell at all. See how building rapport and relationships can actually lead to more sales.

How to Use LinkedIn to Build Relationships with New Leads

The MKG Podcast with Kerry Guard | Episode 6 | November 19, 2019

LinkedIn is a great resource which is used in a lot of different ways. However, you probably haven't thought of using it to expand your B2B leads like this- listen to John Bellamy talk about a novel new way to expand upon LinkedIn's capabilities.

How You Too, Can Create

The MKG Podcast with Kerry Guard | Episode 5 | November 12, 2019

As professionals we get lost in the day-to-day tasks. We forget the big picture and to remember that is as important as the to-do list is, how are we propelling our careers forward? Hear from Kurt Klynen, founder of the Joy of Professional Learning on how we all should find...

Scale Your Business By Identifying Then Creating Your Automatic Customer Journey

The MKG Podcast with Kerry Guard | Episode 5 | November 4, 2019

Every brand has a customer journey. Hear from Brad Martineau on how to scale by first identifying the journey then creating systems and processes to automate and scale your business.

The Power of Upfront User Research

The MKG Podcast with Kerry Guard | Episode 3 | October 28, 2019

By gathering customer intel before your brand strategy is baked can give you a big competitive boost in really knowing and understanding what problem you're solving for your customers.

Data Aggregation to Data Storytelling

The MKG Podcast with Kerry Guard | Episode 2 | October 18, 2019

Gone are the days of excel sheets with vlookups and sumifs. Data automation aggregation is here. We can now focus on what the data is telling us.

How To Include Women In Your Digital Advertising

The MKG Podcast with Kerry Guard | Episode 1 | October 1, 2019

85% of women make or impact purchase decisions. Learn how to make women part of your marketing efforts and how it'll help you grow your business.

Performance Marketing with Mario Schulzke, CMO at the University of Montana

Hard Questions with Mike Krass with Mike Krass | Episode 9 | December 7, 2017

We interviewed Mario Schulzke, the current Chief Marketing Officer at the University of Montana and longtime performance marketing veteran.

Marketing Blockchain Projects with Emily from ShapeShift

Hard Questions with Mike Krass with Mike Krass | Episode 8 | November 29, 2017

ShapeShift was kind enough to discuss marketing for blockchain projects.

Should Marketing Agencies Only Be Paid for Performance?

Hard Questions with Mike Krass with Mike Krass | Episode 7 | September 29, 2017

Listen to 10+ Year Performance Marketing Veteran Chris Stone as He Answers the Questions - Should Agencies Only Be Paid for Performance in 2017

Taylor Richardson Interview Part 3 - Why do Search Marketers Live and Breathe SEO?

Hard Questions with Mike Krass with Mike Krass | Episode 7 | July 5, 2017

Listen to Taylor Richardson, Marketing Manager at Turbo Squid, as she answers the simple question about why she wakes up in the morning.

Taylor Richardson Interview Part 2 - The Future of Search

Hard Questions with Mike Krass with Mike Krass | Episode 6 | June 28, 2017

Listen to Taylor Richardson, Marketing Manager at Turbo Squid, as She Discusses Voice Search as well as Search on Smart Home Devices.

Taylor Richardson Interview Part 1 - The Value of Search Marketing Across Different Industries

Hard Questions with Mike Krass with Mike Krass | Episode 4 | June 20, 2017

Hear Jeremy Epstein, former Head of Marketing at Sprinklr and CEO of Never stop Marketing, Discuss How Blockchain Has Already Disrupted AdTech and MarTech Industries.

Jeremy Epstein Interview Part 3; Blockchains Effect on AdTech and MarTech in 2017

Hard Questions with Mike Krass with Mike Krass | Episode 3 | May 24, 2017

Hear Jeremy Epstein, former Head of Marketing at Sprinklr and CEO of Never stop Marketing, Discuss How Blockchain Has Already Disrupted AdTech and MarTech Industries.

Jeremy Epstein Interview Part 2; Introducing Blockchain for Marketers

Hard Questions with Mike Krass with Mike Krass | Episode 2 | May 16, 2017

Hear Jeremy Epstein, former Head of Marketing at Sprinklr and CEO of Never Stop Marketing, Discuss How Blockchain is Already Affecting Marketing as We Know it Today.

Current and Future Compensation Models for Agencies and Brand Marketers

Hard Questions with Mike Krass with Mike Krass | Episode 1 | May 9, 2017

Hear Jeremy Epstein’s Opinion, formerly Head of Marketing at Sprinklr and CEO of Never stop Marketing, on Current and Future Compensation Models for Agencies and Brand Marketers.

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